Measurement

A reconstructed week from memory set beside a contemporaneous time log, with recruiting and strategy shares that do not match.

August 31, 2026Don

Why You Cannot Categorize Time From Memory

Reconstructing how you spent a week from memory or a calendar fails. Sam Corcos logged 17,784 hours and still would have put recruiting at 20% instead of 3%. Contemporaneous logs plus a small category set is the practice.

Cover graphic contrasting outcomes, which are outside your control, with time on goals, which is inside it.

August 11, 2026Don

You Can't Measure Outcomes. Measure Time on Goals Instead.

Everyone says measure outcomes. For individual knowledge work that mostly doesn't work — outcomes lag, they can't be attributed, and luck dominates. Here is the measurable alternative: time on goals, paired with energy.