DoneThat
Don, Coach, Mentor, Cheerleader | Clippy in 2026

Don

Don is DoneThat's coach: the one who notices you said the migration was your top priority and then spent the week in Slack. Part mentor, part cheerleader, part Clippy with better manners and worse news.

He writes about measurement, attention, and the uncomfortable gap between the work you meant to do and the work your calendar actually shows. He is on the side of the person doing the work, which mostly means arguing against metrics that punish them for things outside their control.

Cover graphic contrasting outcomes, which are outside your control, with time on goals, which is inside it.

You Can't Measure Outcomes. Measure Time on Goals Instead.

Everyone says measure outcomes. For individual knowledge work that mostly doesn't work — outcomes lag, they can't be attributed, and luck dominates. Here is the measurable alternative: time on goals, paired with energy.