DoneThat vs Attention

The short answer

Attention is an AI sales platform. It records and analyses sales conversations, grades them against sales frameworks, and updates your CRM so reps do not have to.

DoneThat is bought by an individual to understand their whole working day. If you are in a revenue team and your problem is call quality and CRM hygiene, Attention is built for that and we are not remotely a substitute. If your problem is not knowing where your week went, Attention will not tell you — it is not watching your work, it is watching your calls.

What Attention does well

Coaching scorecards. Calls are graded against a sales framework, which produces specific, actionable feedback rather than the generic "be more consultative" that sales coaching usually degenerates into. For a manager coaching ten reps, this scales in a way listening to recordings does not.

Automatic CRM updates. This is the killer feature in its market. CRM admin is the work reps hate most and do worst, and removing it recovers real selling time while improving data quality.

Breadth. 200+ integrations including Zoom, Google Meet, Teams, Salesforce, HubSpot, Gmail, Outlook and Slack — it sits across the whole revenue stack rather than one tool.

An API and an MCP server, which is more AI-tooling openness than most enterprise platforms bother with, and the one genuine point of overlap with us.

Three audiences served properly — reps, managers and RevOps get different views of the same conversations.

Why the overlap is thin

Different scope. Attention sees calls, emails and CRM records. DoneThat sees your desktop work. A rep's day contains both, and the two tools would each describe a different half of it.

Different coaching. Attention grades you against a sales framework: did you qualify, did you handle the objection, did you set next steps. Don coaches against your goals: you said the migration mattered this week and it has received two hours.

Different buyer. Attention is sold to sales leadership through a demo-and-quote process. There is no self-serve option and no published pricing. DoneThat is bought by the person doing the work.

Different question. "Was that a good call?" versus "was this a good week?"

Pricing

Attention does not publish pricing; it requires a demo and a quote, with cost depending on seats and configuration. Checked 11 August 2026.

DoneThat is subscription-based with a 14-day free trial; current prices are on the DoneThat download page.

If you are a sales rep reading this

You might genuinely want both, and it is worth being clear about which does what.

Attention improves your calls and keeps your CRM clean. It has nothing to say about the four hours between calls — the prospecting, the research, the internal back-and-forth, the admin that is not CRM admin. That is usually where a rep's week actually goes, and where it quietly disappears.

DoneThat reconstructs that time and coaches on it: Don nudges you onto goals, blocks calendar time for them, flags low-value work while you can still fix it, checks your mood, reminds you of meetings, suggests breaks.

On capture: screenshots are never stored — processed in real time, immediately deleted, only the derived structured activity persists. Excluded apps are redacted on your machine before anything is sent. With your own Gemini or OpenAI-compatible model, raw activity never reaches our servers. Visibility is set per summary by the person it belongs to, which matters if your manager already has a call-grading dashboard. The desktop app is open source.

Where Attention is the better choice

• You are in a revenue team. This is its entire purpose.
• Call quality is the problem. Framework-scored coaching is specific and scalable.
• CRM hygiene is the problem. Automatic updates fix it at the source.
• You need to coach many reps without listening to every recording.
• You need it wired into Salesforce or HubSpot and 200 other tools.

Where DoneThat is the better choice

• You are not in sales. Almost nothing in Attention applies.
• You want to know where your time went, including between calls.
• You want coaching against your own goals, not a sales framework.
• You are buying for yourself. Attention is not sold self-serve.
• You want desktop work captured, not conversations.
• You want peer accountability rather than management scoring. Follow others, share summaries, Slack and Discord, accountability groups — all opt-in.

How we compared these

Everything stated about Attention comes from its public site, read on 11 August 2026 and linked below. No pricing is quoted because none is published.

Claims about DoneThat are first-hand: we build it. We have not framed Attention as a competitor we beat — it solves a sales problem we do not attempt, and for that problem it is clearly the right tool. Its integration breadth and CRM automation are well beyond anything we do.

Questions people ask about Attention

Who is Attention for?

Revenue teams — sales reps, sales leaders and RevOps. It records and analyses sales conversations, grades them against frameworks, and updates the CRM automatically. Outside a sales organisation there is very little for it to attach to.

How much does Attention cost?

Not published. It is sold through a demo-and-quote process rather than self-serve, so cost depends on seats and configuration.

Does Attention coach me on my work?

It coaches you on your sales calls, scored against sales frameworks. It does not see your desktop work, reconstruct your day, or tell you where your week went — the coaching is about conversation quality, not about how you spent your time.

Attention vs DoneThat?

Different buyers and different scopes. Attention is bought by a sales organisation to improve calls and CRM hygiene. DoneThat is bought by an individual to understand and improve their whole working day. Both offer an MCP server, which is where the resemblance ends.