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Data enrichment

AI data enrichment adds generated classifications, summaries, extracted fields, cleanup, or missing context to spreadsheet rows when manual review is slowing down the work.

Overview

AI data enrichment adds generated classifications, summaries, extracted fields, cleanup, or missing context to spreadsheet rows when manual review is slowing down the work.

What it is, how it works

  • Add AI-generated columns to existing spreadsheets.
  • Good for categorizing feedback, summarizing notes, extracting fields, or normalizing messy text.
  • Google Sheets can use =AI() / =Gemini() and Gemini Smart Fill where available.

When not to use it

  • Don't enrich data you are not allowed to send to the AI provider.
  • Avoid high-stakes classification without review and sampling.
  • Do not treat generated enrichment as source data.

How to get started

  • In Google Sheets, try =AI("categorize this customer message", A2) on a small sample.
  • Use a few checked examples before filling a whole column.
  • Compare outputs against known labels before building reports from them.